If you want to understand Marvel Comics, you have to start long before the Marvel logo, long before the post-credit scenes, and definitely long before Thanos snapped anyone out of existence
If the Golden Age was Marvel’s fiery origin story, the Silver Age was its full-blown awakening — the moment Marvel stopped being just another comic publisher and became Marvel, the studio with personality
It’s the closest Marvel ever came to being snapped out of existence, not by a purple alien with a gauntlet, but by its own business decisions.
Marvel clawed its way out of bankruptcy not through a magical comeback or a sudden hit comic book, but through something far less romantic and far more practical
If the licensing era was Marvel’s survival story, then Marvel Studios is its resurrection — the moment the company stopped depending on other people to bring its heroes to life and decided to take control of its own destiny.
By 2008, Marvel Studios had done the impossible.
A company that once filed for bankruptcy was suddenly a rising star.