The Magic & The Monopoly: The 6 Unspoken Rules That Made Disney the Most Powerful Storyteller on Earth.

Course
6 Lessons

If you really want to understand the empire called Disney — the one that owns half your childhood memories, half of Hollywood, and probably half the merchandise in your house — you have to start in the 1920s.

Buy now

1 - Walt’s First Magic Trick: Mickey Mouse, Snow White, and the Birth of the Disney DNA

1 - Walt’s First Magic Trick_ Mickey Mouse, Snow White, and the Birth of the Disney DNA.mp4

2 - “Welcome, Foolish Mortals”: How Disney Turned Stories into a Physical Universe

He took the stories out of the movie theater…
and built a world you could literally walk into.

2 - “Welcome, Foolish Mortals”_ How Disney Turned Stories into a Physical Universe.mp4

3 -The Dark Age: How Disney Nearly Collapsed… and How Michael Eisner Pulled It Back From the Brink

This is the chapter where the kingdom loses its king.

And where Disney — yes, Disney — comes dangerously close to disappearing.

3 -The Dark Age_ How Disney Nearly Collapsed… and How Michael Eisner Pulled It Back From the Brink.mp4

4 - Empire Building: How Disney Bought Hollywood (and Why It Worked)

This is the chapter where Disney transforms from “the studio that made The Lion King” into:

4 - Empire Building_ How Disney Bought Hollywood (and Why It Worked).mp4

5 - Into the Stream: How Disney Took On Netflix, Risked Everything, and Rewired Its Entire Business Model

Chapter 5 is the part where Disney faces a new kind of enemy.

5 - Into the Stream_ How Disney Took On Netflix, Risked Everything, and Rewired Its Entire Business Model.mp4

6 -Magic Under Pressure: Disney’s Cultural Power and the New Challenges of a Changing World

Because although Disney is still one of the most powerful cultural engines on Earth,
the landscape around it has changed — dramatically.

6 -Magic Under Pressure_ Disney’s Cultural Power and the New Challenges of a Changing World.mp4