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VeraVita Online/The Business of Purpose: How Values Create Performance
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The Business of Purpose: How Values Create Performance

  • Course
  • 3 Lessons

Research confirms that purpose-driven companies outperform peers in growth, profitability, and resilience. By embedding values into strategy and culture, firms like Microsoft and Unilever drive innovation and loyalty. This session explores the financial evidence and practical tools to transform purpose into a core competitive advantage.
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Contents

1 — What Is a Purpose-Driven Organization? & Purpose and Employee Engagement

The Definition, the Frameworks, and the Difference Between Purpose and Branding

1 — What Is a Purpose-Driven Organization_ & Purpose and Employee Engagement.mp4

2 — Purpose and Customer Loyalty

Why Values Create Trust, Differentiation, and Long-Term Brand Devotion

2 — Purpose and Customer Loyalty.mp4

3 — The Financial Case for Purpose & How to Build a Purpose-Driven Organization

The Financial Case for Purpose - How Purpose-Driven Companies Outperform in Revenue, Profitability, and Long-Term Stability

3 — The Financial Case for Purpose & How to Build a Purpose-Driven Organization.mp4