So You Want to Innovate? Five Questions That Will Save You From Expensive Mistakes and Public Embarrassment.

Course
5 Lessons

Most companies don’t actually innovate. They tune, upgrade, polish, and iterate. There’s nothing wrong with that — but it’s not disruption.

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1. Are we pursuing innovation that disrupts the market, or innovation that simply improves what already exists — and do we know why?

Most companies don’t actually innovate.
They tune, upgrade, polish, and iterate.

There’s nothing wrong with that — but it’s not disruption.

1. Are we pursuing innovation that disrupts the market.mp4

2. Which external partners, communities, or ecosystems could accelerate our innovation — and what value do we gain by opening our doors instead of building everything alone?

There is a myth inside many organizations — a quiet, stubborn belief that the best ideas come from within.
“We know our business best.”
“We understand our customers.”
“We have the expertise.”
“We have the data.”
“We can figure it out ourselves.”

2. Which external partners, communities, or ecosystems could accelerate our innovation .mp4

3. How do we systematically move ideas from spark → concept → feasibility → prototype → MVP → real-world validation — without getting stuck in endless brainstorming or slow decision loops?

Every organization says they want more innovation.
Every leader says they want new ideas.
Every team wishes they could bring concepts to life faster.

3. How do we systematically move ideas from spark → concept → feasibility → prototype → MVP → real-world validation .mp4

4. Which work methodologies (Design Thinking, Lean Startup, Agile) truly fit our culture, our goals, and our people — and how do we integrate them without creating chaos, confusion, or “fake innovation”?

Most companies talk about Design Thinking, Lean Startup, or Agile the way people talk about diets.
They swear they’re committed.
They download a template.
They print a poster.
They run one workshop.
They declare a transformation.
And then… nothing really changes.

4. Which work methodologies (Design Thinking, Lean Startup, Agile) truly fit our culture, our goals, and our people .mp4

5. How do we measure innovation — not just by ROI, but also by learning, speed, customer value, risk reduction, and long-term strategic advantage?

Organizations love numbers.
If you want leadership attention, you bring metrics.
If you want budget, you bring metrics.
If you want recognition, you bring metrics.

5. How do we measure innovation — not just by ROI, but also by learning, speed, customer value, risk reduction.mp4