VeraVita Online/My personal brand is 'authentic and relatable,' which currently translates to me posting filtered selfies while crying about my student loans

  • $20

My personal brand is 'authentic and relatable,' which currently translates to me posting filtered selfies while crying about my student loans

  • Course
  • 7 Lessons

Stop chasing trends and start leading. This course tackles the paradox of relevance: how to evolve without eroding integrity. Master the balance between Change and Continuity. Learn to filter noise, stay anchored in your non-negotiable core values, and shift your focus from seeking external validation to creating enduring resonance through contribution.

Contents

Chapter 1 - Personal branding in the 21st century: What Makes Me Distinct in a World of Noise and Constant Visibility?

The Paradox of the Digital Age: Visibility Without Identity

The Anatomy of Distinction: Skills, Values, and Story

The Power of Specificity

The Emotional Layer of Branding

Authenticity vs. Performance

Distinction as Service, Not Ego

The Quiet Work Behind Clarity

The Gift of Being Uncopyable

Personal branding in the 21st century: What Makes Me Distinct in a World of Noise and Constant Visibility?.mp4

Chapter 2 - How Do People Currently Perceive Me — and Does It Match How I Want to Be Seen?

The Mirror We Don’t Always Look Into

The Gap Between Intention and Perception

Every Channel Speaks

The Psychology of Impression

The “Brand Equation” — Alignment Between Self and Signal

Self-Perception vs. Public Perception

The Role of Reputation Capital

Recalibrating Perception

When Perception Becomes Misperception

The Ongoing Feedback Loop

The Human Core Beneath the Strategy

How Do People Currently Perceive Me — and Does It Match How I Want to Be Seen?.mp4

Chapter 3 - What Problem Do I Solve — and for Whom?

The Shift from Identity to Utility

The Problem You Solve Is Your Purpose in Action

Who Is Your “For Whom”?

The Empathy Blueprint

Translating Expertise into Impact

The Emotional Side of Problem-Solving

The Power of a Clear Promise

The Ripple Effect: How Your Problem Scales

Evolving the Problem as You Grow

The Alignment Test

The Bigger Picture: Contribution Over Competition

What Problem Do I Solve — and for Whom?.mp4

Chapter 4- Which Digital Platforms Truly Serve My Message and Audience?

The New Geography of Attention

Start with the Message, Not the Platform

Understanding Platform Personalities

Where Does Your Audience Actually Live?

Tone Shifting: Adapting Without Losing Yourself

Quality Over Omnipresence

The Power of Cross-Pollination

Building Trust Through Platform Alignment

The Data of Resonance

The Platform as an Extension of Identity

The Hidden Question: What Platform Serves Me?

Which Digital Platforms Truly Serve My Message and Audience?.mp4

Chapter 5 - Am I Being Authentic, or Am I Performing?

The Paradox of Authenticity in the Digital Age

Why Performance Feels Safer

The Subtle Signs You’re Performing Instead of Being

The Evolution of Authenticity

The Courage to Be Unpolished

The Cost of Pretending

Boundaries: The Misunderstood Side of Authenticity

The Role of Intention

The Practice of Alignment

When Authenticity Meets Branding

The Audience of One

The Quiet Confidence of the Real

Am I Being Authentic, or Am I Performing?.mp4

Chapter 6 - How Do I Measure Growth — by Followers, Influence, or Impact?

The Tyranny of Metrics

The Three Lenses of Growth

The Metric Trap: Mistaking Motion for Progress

The Psychology of Comparison

The Invisible Growth That Really Matters

The Balance Between Art and Analytics

Measuring What Can’t Be Counted

The Danger of Over-Optimization

Redefining Success: The Three Levels of Growth

A Personal Audit of Growth

The Paradox of True Influence

The Maturity of Letting Go

How Do I Measure Growth — by Followers, Influence, or Impact?.mp4

Chapter 7 - How Do I Stay Relevant Without Losing Myself?

The Mirage of Constant Relevance

The Two Forces of Relevance: Change and Continuity

The Core Identity: Knowing What Should Never Change

The Art of Selective Adaptation

The Ego of Relevance

Curiosity: The Secret Engine of Long-Term Relevance

Slow Thought in a Fast World

Renewal Through Reflection

Reinvention as a Cycle, Not a Crisis

The Noise Filter: Discerning What Matters

Relevance Through Contribution, Not Comparison

The Inner Signal: Listening for What’s Next

The Long View: Timeless Over Trendy

How Do I Stay Relevant Without Losing Myself?.mp4