Innovation becomes meaningless the moment it disconnects from reality.
If innovation is the engine, people are the fuel.
Not the strategy.
Not the technology.
Not the budget.
Not the leadership speeches.
People.
If innovation had a heartbeat, it would be psychological safety.
Not technology.
Not strategy.
Not budgets.
Not tools.
Not vision.
Safety.
Most companies measure innovation the same way they measure regular projects:
deadlines, budgets, profit, efficiency, and KPIs that look clean in a spreadsheet.
Every organization claims to value innovation.
Every CEO talks about “the future.”
Every leadership team insists they want to stay competitive, adapt, evolve, and reinvent themselves.
But when you look closely, most organizations are not preparing — they are reacting.